Event Photography is fast rising as an immensely useful tool to help promote and record your business events. In a highly competitive market environment, inventive and innovative strategies are required to ignite publicity, spur sales and grab maximum attention. Businesses use event photos to help capture and capitalize on special events including new product launch parties, celebration parties for sales distributors and in-house sales teams, special exhibitions, award ceremonies for achievement of sales targets, motivational or educational seminars for employees, shows and conferences and other marketing and promotional events. Event photography requires proficiency and experience. The ability to capture the experience (not just take pictures) is what separates a professional event photographer from a regular photographer with a digital SLR camera. A skilled event photographer will know how best to capture the event and will bring the right equipment, from backup cameras and memory cards, to lighting and backdrops.